Embedded Files
Overview
The Broadband "Nutrition" Label is a standardised label mandated by the Federal Communications Commission (FCC) to provide clear, detailed information about broadband service plans. These labels have two timelines according to the number of subscribers.
By 10 April 2024: Providers with more than 100,000 subscribers must deploy these labels.
By 10 October 2024: Providers with fewer than 100,000 subscribers must comply.
Purpose of Broadband "Nutrition" Labels
Broadband "Nutrition" Labels are designed to offer consumers a clear and concise summary of broadband service details, similar to nutrition labels on food products. These labels aim to make it easier for consumers to compare different broadband plans and make informed decisions.
The labels are part of an FCC initiative to enhance transparency in the broadband market. By providing standardised information, consumers can more easily understand and compare service offerings, thereby fostering a more competitive marketplace.
Where to Include these Labels
Provider's Website:
The labels must be prominently displayed on the provider’s website, particularly on the pages where consumers can view and compare different broadband plans and during the purchase process.
Consumers should be able to easily find and access these labels when researching or buying services online.
Point of Sale:
Labels should be readily available during the online sales process, ensuring transparency and providing all necessary details about the broadband plans before purchase.
In stores, labels can be presented via physical displays, brochures, or QR codes that customers can scan to access detailed information on their smartphones.
Required Information to Include
Provider Information:
Provider's Name and Contact Details: Ensures consumers know who is offering the service and how to reach them.
Plan Details:
Service Plan Name: The specific name of the broadband plan.
Typical Download and Upload Speeds: Average speeds consumers can expect.
Latency Information: Average delay in data transmission.
Pricing:
Monthly Price: The regular cost of the service.
Additional Fees: Any extra charges, such as for installation or equipment.
Data Caps and Overage Charges: Limits on data usage and any associated fees.
Discounts and Bundling Options: Details on any available discounts or bundled services.
Network Management:
Network Management Practices: Information on how the provider manages network traffic.
Privacy Policies: How consumer data is handled.
FCC’s Affordable Connectivity Programme (ACP): Information on this programme.
Optional Information
Customer Support:
Additional Contact Options: More ways for consumers to seek assistance beyond the required contact details.
Service Features:
Additional Service Features: Details about other features not covered in the mandatory sections.
Enhanced Information:
Optional Information: Any additional details that can help address specific consumer needs or preferences.
Figure 1: Example of Label Layout
Per Sales-Person Table:
Published Date: 26 March2024
Engineer: AP, MB
Contact Azotel Support:
Need more help? Save time by creating a maintenance ticket to Azotel through your instance or email support@azotel.com.
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